Viori

2024

Thoughtful campaign imagery for shampoo bar brand VIORI that captures the sensual ritual of using the shampoo bar—from creamy lather to soft, clean hair. A visual story designed to reflect the brand’s elegance and values.

Roles: Art direction, Photography, Talent casting

Woman with long wet dark hair lathering a shampoo bar on her shoulder in front of olive green tile
Embossed round shampoo bar on a travertine dish
Woman with long wet dark hair across her face in a pale satin robe off the shoulder
Woman with her eyes closed massaging a shampoo bar into her wet hair
Embossed shampoo bar in white lather beside a wooden comb
Back of a woman with long wet black hair against olive green tile
Stack of three ridged shampoo bars topped with foam on a wet surface
Woman in profile in a satin robe holding a shampoo bar against her shoulder
Close-up of a woman holding an embossed shampoo bar to her chest, looking to the side
Overhead shot of wet brown hair covered in lather with a wooden comb

Eadem

2026

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